Apple Music Promotes New Head of Global Operations, Reaches 40M Subscribers

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Apple has promoted Oliver Schusser to lead Apple Music Worldwide, reports Variety. The latter is Apple's senior vice president of Internet Software and Services. While in the United Kingdom, he played a key role in the acquisition of Shazam, which has yet to receive European regulatory approval. He will make the move from London to California. Notably, Cue's memo also revealed that Apple Music now has over 40 million paid subscribers in 115 countries. That said, according to a recent report in The Wall Street Journal, Apple is on pace to top Spotify in the U.S. by this summer, with the Cupertino company's streaming service said to be growing its subscribers by 5 percent per month, compared to Spotify's 2 percent rate. This monthly growth rate in the 5% area tops the 2% growth that market leader Spotify is achieving.

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Apple resisted the subscription-music model for years as its iTunes service dominated sales of digitally downloaded music.

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Spotify, however, remains far out in front, with around 75m subscribers around the globe. While Spotify does offer a free tier of service supported by ads (which has another 70 million users), Apple offers a three month free trial that is now being used by 8 million members.

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Range magazine earlier reported that the new subscriber amounts and Schusser'therefore promotion.