While it might make sense to have strict return policies at clothing or electronic stores where customers are able to test or try out products, in the case of Amazon, customers have to blindly trust that what they're receiving in the mail works and is in good condition.
"We want everyone to be able to use Amazon, but there are rare occasions where someone abuses our service over an extended period of time", an Amazon spokesperson told the newspaper. Imagine suddenly being shut off from all Amazon services just because you returned a pair of headphones. "We never take these decisions lightly, but with over 300 million customers around the world, we take action when appropriate".
While Amazon is known for its lax return policies, some customers are learning that returning too many items can result in being banned from the website.More news: Burkina Faso breaks ties with Taiwan in fresh blow to island
"I didn't get any warning", NY actuary Shira Golan told the outlet after her account was permanently terminated earlier this month because she reported an "unusual" number of issues with her orders.
He was eventually informed by a customer service agent that his return activity was the root of his troubles.
A customer, Nir Nissim, told WSJ his account was closed suddenly after he returned a computer drive earlier this year and four items last year.More news: Houston Rockets owner offers free tickets to Santa Fe High seniors
Peterson said his account was closed for 43 returns out of 550 purchases over the course of five years.
The e-commerce giant - whose self-proclaimed mission is "to be Earth's most customer-centric company" - bans users who cause "a lot of headaches for Amazon", former Amazon policy enforcement investigator Chris McCabe told the Journal. #BadCustomerExperience #onlineshopping #Horrible #ShopLocal #BoycottAmazon, ' she said on Twitter.
'If your behavior is consistently outside the norm, you're not really the kind of customer they want, ' said James Thomson, a former senior manager at Amazon. Problematic accounts that surface via the algorithm are reviewed by someone on staff.More news: Distribution Plans and Release Dates Set For 'James Bond 25'
After reading some of the stories from affected customers in the piece, the primary concern seems to be less about the fact that Amazon is banning account, but rather than the bans often come without any heads-up.