Morgan Freeman's transit ads on hold after harassment allegations emerge

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She clarifies the Freeman announcements were part of a Visa ad campaign, meaning his future participation in the campaign will ultimately be a question for the company to answer.

The company said in a statement to multiple outlets: "We are aware of the allegations that have been made against Mr. Freeman".

According to a report from CNN, eight women have come forward with allegations of sexual harassment and inappropriate behaviour against Freeman.

Just days after Vancouver's excitement to hear Morgan Freeman's voice on public transit, TransLink says it has pushed the pause button on the project.

Several spots in Visa's "Everywhere you want to be" campaign that use Freeman's voice, including "Party" and "Banana Boat", are now airing, according to iSpot.

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Specifically, Freeman is featured in Visa ads promoting TransLink's new "tap to pay" feature, which accepts payments from Visa, Mastercard and mobile wallets like Apple Pay.

Anyone who knows me or has worked with me knows I am not someone who would intentionally offend or knowingly make anyone feel uneasy.

On Tuesday, TransLink announced that Freeman would be incorporated into the public service announcements of Metro Vancouver's public transit system over the coming two months.

Visa, which has a long relationship with Freeman, has pulled marketing featuring him.

Drews emphasized that the announcements were ads that VISA had bought from TransLink, and not an initiative from TransLink itself.

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Despite apologizing to "anyone who felt uncomfortable or disrespected" following several accusations of sexual harassment Thursday, Morgan Freeman is losing out on deals with corporations. Recordings featured Mr. Freeman reminding people of proper bus etiquette or how to pay with their Visa card.

As the controversy unfolded Thursday, Vancouver-raised comedian Seth Rogen offered to lend his voice to local transit.

Representatives for TransLink and Visa didn't respond to Newsweek's initial request for comment.

Other Vancouver celebrities proposed online include actor Ryan Reynolds and music personality Nardwuar.

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