Samsung, Apple back in court: Here's what at stake

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The original trial, back in 2012, awarded Apple $1.05 billion in damages, which was less than half of their ask of $2.75 billion.

Samsung attorney John Quinn held up components to the jury, emphasizing that each was its own article of manufacture and that there are "hundreds of articles of manufacture inside a phone". The retrial of this patent violation has begun and Apple has demanded $1 billion in damages from its rival.

After a round of appeals, Koh lopped $405 million off the jury's original damages award, ordering Samsung to pay up to the tune of $548 million. Morrison & Foerster partner Harold McElhinny, who once played the leading role for Apple, has retired and partner Rachel Krevans, who also represented the Cupertino, California-based company died a year ago.

'That's something that [Apple co-founder] Steve Jobs had created in the DNA of the company, ' Joswiak explained.

"Today, when we think of smartphones, we think of devices that look like the iPhone", Lee said.

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Apple released the iPhone 4 eight years ago in 2010. Specifically, Apple's rounded cornered phone design, the rim of the front face, and the grid view icons at the front are the main copied designs! Apple told jurors that Samsung should hand over all the profit it made on four devices that were heavily inspired by the iPhone. "They were trying to rip off part of the iconic nature and say, 'We're cool, too, '" he said.

It's not the first time Apple has made this argument in court.

According to the BBC, retrial judge Lucy Koh has said she intends to apply a "Groundhog Day" rule, whereby through referencing the 1993 movie, she will restrict the two companies to only presenting new evidence rather than regurgitating previous evidence.

In the current case, Samsung was found guilty of infringing three design patents.

The seven-year-long patent infringement battle Apple v. Samsung kicked off it's third trial Tuesday morning in San Jose, with opening statements from lawyers on both sides of the seemingly never-ending dispute. Apple originally sought $2.75 billion in damages.

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Samsung argued that component design could be just a small part of a multifaceted smartphone whose technologies involve more than 200,000 patents.

The U.S. Supreme Court, which took up the Apple-Samsung patent fight in 2016 after a series of appeals, ruled on a narrow aspect of the case by finding juries and judges can look at discrete articles of manufacture, or components of a product, when assessing damages.

The firm referenced data that shows why users bought Android phones over iPhones.

When the iPhone first came out, it was limited to being carried by AT&T.

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