Amazon is new player in live Premier League TV rights deal

Adjust Comment Print

20 matches per season from one Bank Holiday and one midweek fixture programme.

It has been revealed that every game on Boxing Day will be exclusively live on Amazon Prime Video. Matches from the United Kingdom get sold all over the world, and even here at home Sky and BT are wiling to shell out billions for the rights to broadcast matches.

It will offer the matches as part of its Amazon Prime Video subscription, it is said, with all members getting access to the live streams at no extra cost.

Many claim they already pay extortionate prices to keep track of their beloved teams through the two existing broadcasters and match tickets.

The upshot for football fans is that there will now be three places to watch live Premier League football from the 2019/20 season, so how much is that going to cost you?

More news: Eagle-eyed doctor spots woman's cancer while watching her on TV show

In February 2018, the League sold five of the seven packages, with Sky Sports acquiring four packages, totalling 128 matches per season, and BT Sport one package, for 32 matches per season.

The move means that Amazon will add Premier League coverage to its existing stable of sports rights including US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch on Prime Video in the UK.

"By coming together and agreeing this change, the clubs have provided a platform for the future success of the league for many years ahead", Premier League executive chairman Richard Scudamore said.

Amazon have paid for two full rounds of fixtures a season - the first December midweek round and the festive Bank Holiday round. He has been seeking to lure a deep-pocketed technology company such as Amazon, Facebook, YouTube or Netflix to help to continue to drive up earnings from media rights.

Premier League clubs have also agreed a new deal over sharing revenue from worldwide broadcast deals, which will see any future increases divided according to league position.

More news: Microsoft sinks data centre into Scottish sea

Any growth beyond the value of the 2016-19 foreign deals with be distributed based on where a team finishes reflecting the meritocratic allocation of domestic television income.

The groundbreaking agreement was announced by the Premier League on Thursday.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", said Scudamore.

The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.

The Chinese deal for this cycle was over #500m, around 14 times greater than the last cycle, while NBC's U.S. rights deal has been extended until 2022 at a cost of around #900m, thought to be the double the amount paid in the previous cycle.

More news: Hong Kong remembers Tiananmen as US calls for accounting

Comments