Amazon steps up Prime rollout at Whole Foods

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Some of the discounts provided in the offer include 10% off various sale items, and discounts on food products such as Annie's Macaroni & Cheese and Essentia Water bottles.

The grocery chain will expand its Prime-exclusive discounts to 10 new states Wednesday.

To access the savings, customers open the Whole Foods app, sign in with their Amazon account and scan the app's Prime Code at checkout.

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Amazon announced its Prime members in North Carolina will receive an exclusive discount at local Whole Foods Market stores starting Wednesday, June 13th. Delivery from Whole Foods Market through Prime Now is available every day from 8 10 p.m.

"We've been delighted with the customer response to free two-hour delivery through Prime Now, and we're excited to bring the service to our customers in Baltimore, Boston, Philadelphia and Richmond", said Christina Minardi, Whole Foods Market Executive Vice President of Operations.

The 36,000-square-foot Whole Foods is uptown Charlotte's first full-sized grocery store. Customers can also opt in to use their mobile phone number to save at checkout.

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The latest expansions mean that Prime members are eligible for discounts at nearly half of the Whole Foods locations in the US, in 23 states overall.

Whole Foods shoppers with memberships can also get free shipping on their organic cornflakes and other goods for orders over $35 (in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco).

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