Macron pledged the riposte would be "firm" and "proportionate" and in line with World Trade Organization rules. Representaives are leaving Friday for Beijing for talks aimed at preventing a trade war with China.
"Any government that embarks on a protectionist path inflicts the most damage on itself", he added.
Mexican Economy Minister Ildefonso Guajardo said in April the country will "have to react if any measure is imposed".
Europe did not want a trade war, he said, but Washington had to back down from "unjustified, unjustifiable and risky tariffs".
Sen. Orrin Hatch (R-Utah) said the import duties are a "tax hike on Americans".
Stock prices slumped amid fears of a trade war, with the Dow Jones industrial average falling almost 252 points, or 1 percent, to 24,415.84.
The Mexican government, already at loggerheads with Trump over immigration and the border wall, said it would levy import taxes on United States exports of pork bellies, blueberries, apples, grapes, certain cheeses, and various types of steel.More news: Sanchez takes charge in Spain as tarnished Rajoy departs
Canadian Prime Minister, Justin Trudeau, described the move as "totally unacceptable", and said it amounted to "an affront to the thousands of Canadians who have fought and died alongside their American brothers in arms".
Malmström said she has spoken several times with U.S. Commerce Secretary Wilbur Ross and urged the United States to engage in a positive transatlantic trade agenda, and for the European Union to be "fully, permanently and unconditionally exempted from these tariffs".
In the name of national security, the Trump administration is also investigating possible limits on foreign cars.
Then, soon after they were announced, the administration gave exemptions to most major American allies, including the European Union, Canada and Mexico.
Jean Simard says Americans will continue to pay a premium to purchase aluminum in addition to the new tariff as suppliers are likely to pass the price increase on to consumers.
European Commission President Jean-Claude Juncker said the European bloc would respond by imposing penalties of its own on American exports.More news: Texas teen wins National Spelling Bee
Back in March, Malmstrom said her tit-for-tat list included iconic United States products such as Levi jeans, bourbon, peanut butter, cranberries and orange juice.
President Donald Trump's administration has threatened to impose tariffs on auto imports, is engaged in negotiations with China to reduce America's yawning trade deficit and has said it will punish Beijing for stealing its technology by imposing tariffs on $50 billion of imports from China.
Throughout his presidential campaign, Trump accused China of dumping steel on the United States market - and said previous presidents had made a series of "bad deals" to promote free trade.
Late Thursday, the White House said the USA had delivered a stark message to Mr. Trudeau.
The three close US allies had been part of a small group of foreign governments that received temporary exemptions from the tariffs, until trade deals could be signed. But the NAFTA talks stalled.
NAFTA talks continue, with a deal needed probably within days to have any hope of passing the current US congress and with Mexican elections one month away. But the two sides could not reach an agreement.
25 per cent on imported steel, 10 per cent on aluminium - would take effect Friday. The long-term consequences will be nearly certainly be further retaliation from the European Union, threatening USA export industries.More news: Roseanne Barr Blasted for Blaming Michelle Obama for Show Getting Pulled