IHOP flips name to IHOb: International House of Burgers

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Obsessed with pancakes? We are too.

America's beloved pancake house announced its new name Monday, the International House of Burgers. It doesn't stand for brunch, breakfast, bacon, banana pancakes, buttermilk, or anything remotely breakfast related (unless you enjoy having a sloppy joe for your morning meal). The chain is shifting its emphasis to seven new "steak burgers", which include a cowboy burger with onion rings and bacon and a "mega monster", which is IHOb's answer to McDonald's Big Mac.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

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It became a point of national interest when IHOP announced it was changing its name to IHOb last week, and now the brand is finally revealing what the "b" stands for. (That's the second highest grade the USDA gives.) Each patty is smashed on the grill, loaded with your choice of toppings and tucked between a toasted brioche bun. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries.

"Dear internet thanks to everyone asking me this but no not every brand is having an identity crisis so I'm gonna stick to Pop-Tarts", their tweet said. It's a move to highlight the restaurant's lunch and dinner offerings, in addition to its well-known pancakes and breakfast menu, which are still being sold.

What's more, many loyal customers need some convincing to try something other than pancakes.

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In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.

The restaurants already had burgers.

"Why is ihop going thru a mid life crisis", tweeted another.

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