Instagram mulling hour-long video capability

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According to a report by The Wall Street Journal, Instagram might just start letting users post videos that are up to an hour long. Users can now post long-form videos to Instagram, but only via ad-free live streams. The company's development personnel have reportedly been in talks with content creators and publishers in order to bring forth this proposed feature, which may focus on vertical video.

At present, Instagram Stories are limited to a length of 15 seconds; videos in the main feed can run a little longer at 60 seconds.

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The FADER has contacted Instagram for comment. Right now, the only way for those users to post extended videos is via a livestream, which doesn't contain ads.

Instagram may soon embrace long-form video in a way that could pose a major threat to YouTube's dominance in the format.

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The Stories feature had over 300 million daily active users as of last November.

Founded in 2010 by Stanford University graduates Kevin Systrom and Mike Krieger, Instagram has grown from a photo-sharing service into a popular photo app used by more than 800 million people.

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