Which is a bit like changing the name of tomato ketchup to "chips sauce" or HP renaming its sauce something like "bacon sandwich lubricant" or milk suddenly being called "cereal softener" or "tea lightener".
"After a century of being a must-have ingredient in lunchboxes and picnic hampers up and down the country, Heinz Salad Cream is still the "Original Tangy Taste" that makes it one of Britain's best-loved sauces", Heinz describes the dressing on their website; it's been around for 104 years, The Telegraph reports.
"Sandwich cream" has yet to be confirmed, but appears a likely choice for the brand.
"Salad cream is the only reason to eat a salad".More news: Warriors beat Cavs to close in on second straight title
Heinz has shaken the culinary world to its core - and sparked talk of a boycott - by revealing it is considering changing the name of Salad Cream.
"A spokesman for Heinz instructed commerce journal The Grocer the identify now not 'pretty represents the product's substances or utilization events".
Salad Cream was launched by Heinz for the United Kingdom market.
The sauce maker has proposed calling it Sandwich Cream after research found only 14% of consumers actually use it on salads.More news: Sons of Anarchy Actor Alan O'Neill Dies at 47
Scott Buchan wrote: "Sandwich cream?". Just because salad cream is not used on salads.
However, the condiment still seems to be as popular as ever with consumers, making the top five in the bestselling table sauces in the United Kingdom a year ago.
Joel Hughes, UK sauces brand build lead at Kraft Heinz, said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered".
Hughes added that a decision on the name change will be made by September and that the product will use "exactly the same recipe".More news: The Great 8: Alex Ovechkin crowned playoff MVP