Tim Cook reveals his tech habits: I use my phone too much

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iOS 12 will finally be revamping Apple's reviled notification system and granting users some ability to control them, including granular notification controls and bundled notifications. Apple's virtual assistant Siri will also make suggestions for notification settings based on which alerts people act upon.

Apple and its CEO Tim Cook have been among the most outspoken critics of internet companies like Facebook and Google, whose business models rely on personal data to target ads. At WWDC 2018 while it introduced new features in the iOS 12 and the MacOS Mojave, Apple took a direct - and quite a nasty - swipe at Facebook and Google.

"Turns out "like" buttons and "comment" fields can be used to track you, so this year we are shutting that down", Apple senior vice president of software engineering Craig Federighi told a standing-room crowd of some 6,000 developers at Apple's Worldwide Developers Conference in the heart of Silicon Valley.

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CNET reports the new tools on iOS 12 can be synced across devices, and also allow parents to set limits for kids to help them better manage their children's screen time.

Apple previewed iOS 12 for iPhones and iPads earlier today, that brings faster performance, improved responsiveness and a handful of brand new features like Group FaceTime, Memoji and much more. The company has said it wants to help users develop healthier relationships with its flagship product.

The announcement comes as Facebook is facing new scrutiny over data privacy after a New York Times report claimed it had allowed third parties to access some data from the platform without user consent.

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Users will be able to try out the first Apple-made AR app, the simple and useful Measure, a digital tape measure.

"I think we are all going to be using Do-Not-Disturb a whole lot more", Federighi said. For example, while the iPhone and iPad Twitter app is regularly updated with the social network's latest features, the Mac version gets few updates and is widely considered substandard.

The result would make most Macs look identical, making it harder for individual devices to be identified, Apple said.

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Earlier this month, Google announced a suite of tools (coming soon) to help people achieve balance in their digital lives, citing that 70 per cent of users wanted help with regulating their digital wellbeing. The watch will also automatically detect workouts without having to launch the fitness app. Also, with a point and a click, adults can use an iPhone camera to measure the dimensions of a 3D object such as a table or box.