The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.More news: Ant-Man and the Wasp Conquers the Weekend Box Office with $76M
To honor its return to its real name - and celebrate 60 years in the pancake business - IHOP is giving away 60 cent short stacks on July 17.
That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact.More news: Tropical Storm Chris expected to strengthen, Beryl may re-form
The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger. The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers". And, IHOP never took pancakes off the menu.More news: Trump's longtime driver sues for thousands of hours of unpaid overtime