Man who challenged black family’s use of pool loses job

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The video of the encounter in Winston-Salem on Wednesday was posted on Facebook by Jasmine Edwards, who is a resident and has access to the pool.

Apparently, Bloom called the police on Jamsine Edwards, who he believed that Edwards didn't belong there.

Bloom then asks to test the key card to make sure it works.

Abhulimen recorded the incident on her cellphone and the video has since received national and global attention.

In the video, Bloom, Abhulimen and the responding officers all speak in measured tones. "I am just here with my baby swimming", she continued, adding that she was the "only black person" at the pool that day. He called police. Officers then spoke with them outside the pool, and determined that Edwards, who lives in the neighborhood, did in fact have keycard access.

In yet another case of racial profiling, a Black woman says she was harassed by a white pool-goer while she and her child were visiting the neighborhood pool.

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In the video, Edwards can be heard repeatedly asking Bloom to apologize, but he ignored the request.

Edwards tells him, "Where does it say that I have to show an ID to use my own pool".

Bloom responds that "they kind of make their way around sometimes. but that's good enough for me today". "What a shame", Edwards captioned the video.

The social media backlash was fierce, and soon targeted Bloom's employer. In a Twitter post, South Carolina-based Sonoco apologized to Edwards and said the situation doesn't reflect company values. In a statement posted on Twitter, the company called the situation "a bad incident" and said Bloom's actions did "not reflect the core values of our company".

On Thursday, the Glenridge HOA released a statement announcing Bloom's resignation.

Vermitsky said Bloom resigned from his neighborhood positions to limit negative publicity, and not because he did anything wrong.

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The following statement was issued to the residents of Glenridge.

Bloom's attorney told the Journal another member of the pool questioned Edwards' membership before the video was taken, and that as pool chairman Bloom was doing his job.

The video, originally posted to Facebook on July 4, shows Adam Bloom asking Jasmine Edwards whether she was allowed to be in the pool.

He is the latest to be criticized for calling law enforcement on black people seemingly minding their own business, joining the ranks of "Barbecue Becky", who reported a group grilling in a park, and "Permit Patty" who contacted police after spotting a little girl selling water.

Bloom's attorney, John Vermitsky, released a statement on his behalf Friday, saying he had asked people of all races for their pool ID and addresses over the last seven years and race was never a factor.

"No one deserves to be judged exclusively based on an isolated incident, taken out of context", Vermitsky said. "Effective immediately, the employee involved in this incident is no longer employed by the Company in any respect". Bloom has resigned as pool chairman and as a Glenridge HOA board member after the incident, the report said.

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Association officials regret the situation "at our community pool that left neighbors feeling racially profiled", the email said.