Years On, McDonald's Isn't Messing With Its Big Mac

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And that seems to be the case with the McDonald's Big Mac.

McDonald's on Monday unveiled the golden-colored MacCoin to commemorate the 1968 national launch of the Big Mac, whose ingredients of "two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun" were seared into American memories by a TV jingle.

Dubbed the "MacCoin" (because, what else would they name it) the faux currency can be redeemed at many McDonald's around the world.

"As one of the most well-known and iconic McDonald's menu items - and business driver - around the globe and in Canada, the Big Mac deserves the celebration that the coin evokes", says Jeff McLean, Chief Financial Officer, McDonald's Canada.

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This year the Big Mac is turning 50, which is quite the achievement for any burger from a fast food restaurant, and McDonald's is making it easier and cheaper for you to get your hands on one with the MacCoin.

There will be five different designs, in seven different languages, for the five decades of the Big Mac. These are all cultural icons native to a specific country and enjoyed by the world, but only one of them is celebrating a milestone birthday and doing it through a "food-backed global currency".

The early '00s MacCoin highlights the decade's emerging technology.

So starting on August 2nd, in tribute to The Economist's take on this particular form of monetary power, McDonald's will be giving out a MacCoin with every Big Mac purchase.

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Last year, the Burger chain sold 1.3 billion BigMacs so it is easy to see why they made the decision to dive into the cryptocurrency world.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.

"When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy", said Nick Delligatti, fourth-generation McDonald's owner-operator and great-grandson of Jim Delligatti, the inventor of the Big Mac.

Jim Delligatti died a year ago.

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