Oscars: Academy to add achievement in popular film category

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The most attention-grabbing announcement is the arrival of a new award for Outstanding Achievement in Popular Film.

Ironically, the Academy will look like it had a great idea here next Oscarcast, but a lot of that will be if the billion-dollar ceiling-shattering zeitgeist Marvel movie Black Panther gets nominations, especially if the film is in the mix for Best Picture. This creates ratings woes for the Academy, to be sure, but it's also generated an outcry from genre fans and critics, who argue that legitimately great artistic achievements in blockbuster and genre-heavy films are often overlooked, with a few exceptions like The Lord of the Rings: The Return of the King and this year's big victor, The Shape of Water.

Academy board members may serve up to three consecutive three-year terms, while officers serve one-year terms, with a maximum of four consecutive years in any one office. There are no other details available about the award yet, including eligibility information, but the change is part of a continued effort by the Academy to keep the Oscars "relevant in a changing world". But first: the Academy is serious about a three-hour telecast ("We are committed to producing an entertaining show in three hours, delivering a more accessible Oscars for our viewers worldwide"), and the date of the 92nd Oscars has been moved up, from February 23, 2020 to Feb. 9 (next year's Oscars will remain on Feb 24, 2019). Next year's 91st Awards will take place in its traditional late February slot, but in the following year, it will be held on Sunday, February 9.

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To honor all 24 award categories, we will present select categories live, in the Dolby Theatre, during commercial breaks (categories to be determined).

It also announced that presentation would be aired at a much earlier date than expected, in February 2020.

- A new category is being designed around achievement in popular film. The body stated that the smaller awards will be presented during the telecast's commercial breaks, with the winning moments aired later in the broadcast.

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"Here's the ten highest-grossing films, when accounting for inflation aka America's most "popular" films", Palotta wrote.

The requirements aren't known just yet, though we assume it will be to integrate films that are more popular with the buying public rather than exclusively the critics.

Popular film? What is this?

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