A WhatsApp Business ads in Facebook's News Feed.
The messages will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message depending on the country, WhatsApp said. Tardy responses by businesses will incur costs.More news: North Korea Still Making Missiles, Despite Trump's Claims
"Facebook Ads that click to WhatsApp help people discover your business, help you engage with them to explain your product or service and grow a relationship", the social network's team said. The monetization plans are similar to what Facebook has done with Instagram's Stories feature, in that the ads displayed on WhatsApp's status feature "will be powered by Facebook's advertising system", the Journal noted.
"Businesses will pay to send certain messages so they are selective and your chats don't get cluttered".More news: Giuliani: 'I want you to hear' Cohen tapes
The time has finally come for Facebook to start making money off WhatsApp.
"Group calls are always end-to-end encrypted, and we've designed calling to work reliably around the world in different network conditions", said the company is a statement.
WhatsApp said the API will help manage communications with existing and potential customers at scale.More news: Eight experts debate the future of Tesla ahead of earnings
Sentiment was also dented by the downcast outlook for Facebook, which signaled it expects slower user growth, partly due to the effect of data privacy scandals.