Apple launches the iPhone XS and iPhone XS Max

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'IPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in lovely new designs, at a more affordable price'. It's also larger than a double-wide Snickers bar, a Batman toy and the heel on a pair of red 6-inch stilettos.

Tech analyst Patrick O'Rourke joined in, tweeting: 'I want to go on the record now as saying that iPhone Xs Max is a bad name for a smartphone...' And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes.

"No other chip in the world would allow us to do this", said Apple's Kaiann Drance, on stage at the Steve Jobs Theater at Apple Park, the company's new "spaceship" campus. And the upgrades to Apple's already impressive lineup of sensors should enable sharper photos and more immersive videos; the improved Apple Watch now has FDA-approved sensors that could prove to be life-savers.

But while Bloomberg and Kuo still expect AirPower to launch this year, Apple is no longer saying so on its website. While the iPhone X, XS and XS Max have pressure-sensitive 3D Touch screens that activate the flashlight or camera when you press down hard, the iPhone XR only has haptic feedback. As 9to5Mac notes, the only place where Apple had even mentioned AirPower was on the iPhone X product page, which has since been removed to make way for the iPhone Xs and iPhone Xr.

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Some of you might rightly be wondering: What about my not-so-huge hands?

In addition to new models, Apple is also expected to unveil a gold-colour option for the two new OLED-screened phones, a new version of its wireless Airpods earbuds with wireless charging and a new version of its Apple Watch with a bigger display.

The newest version of iOS will be available on existing iPhone and iPad devices on September 17th.

But this time around each new model takes inspiration from the iPhone X, which means edge-to-edge screens and no home button.

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For all the details about the phone, check out our overview here.

The new Apple Watch Series 4 device has a 35% bigger display screen than its predecessor and comes in two different sizes: 40mm or 44mm.

Apple has bolstered the batteries loaded into each phone too. At least one analyst also expects the device to provide an electrocardiogram, or ECG, though, that would likely require Food and Drug Administration approval, and Apple hadn't secured that as of Tuesday.

The iPhone XR starts at $749 for 64GB of storage; the iPhone XS at $999; and the iPhone XS Max at $1099. The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard.

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