Apple Unveils New iPhone Xs, iPhone Xs Max and iPhone Xr

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Apple definitely is leading the smartwatch sector by a significant margin, and the company was even keen to point out that the Apple Watch is the most popular watch overall as well (Though that's just because there's no one dominating classic watch in a similar position). It's part of Apple's long-in-the-making strategy to give people a distinct reason to buy a wrist gadget that largely does things smartphones already do. What this allows Apple to do is to collect a lot more data at higher accuracy and try to determine the scenario that you're in.

Apple CEO Tim Cook speaks about the Apple Watch at the Steve Jobs Theatre.

"[The] iPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone", said Apple marketing head Phil Schiller. Compare that to 4.87 ounces (138 grams) for the iPhone 7. What happened was that Apple failed to adequately inform iPhone 6 and iPhone 6s users that iOS will throttle the speed of their devices when battery health issues are detected, to prevent shutdowns. The watch will also watch for irregular heartbeats and can detect when the wearer has fallen, the company said.

EKGs are important tests of heart health that typically require a doctor visit.

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"Clinicians face patients every day with palpitations, rapid heart rates, and other symptoms", and the doctors want a more portable monitoring and recording system. "Many operators will greet Apple's introduction of eSIMs with apprehension, yet the move should be grasped as an opportunity, rather than feared as a threat", he said. The iPhone XS has a price that starts at $999, but tops out at $1,349.

The new iteration brings a number of upgrades, including UI tweaks and the option to apply the device's Breathe app to the watch face. Though the phones look identical to the iPhones of the past, they come with a few new changes. However, it could also increase the chance of false positives, Dr. Eric Topol, a cardiologist with the Scripps Research Institute, told NPR.

He said that while the feature will probably save some lives and prevent strokes with early detection of heart trouble, "the ratio between the benefits and the costs remains a big unknown".

Apple said the EKG feature will be available to USA customers later this year, an indication that it may not be ready for launch.

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Looking for ways to lessen reliance on phones, which represent more than 60 per cent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 per cent bigger than displays on current models. If it receives no response within a minute, the watch will automatically place an emergency call and message friends and family designated as emergency contacts.

The Bluetooth/GPS model will start at $399, while the version with cellular connectivity will run you $499.

Apple says it monitored some 2,500 people - measuring how they fell off ladders, missed a step while walking or got their legs caught in their trousers while getting dressed.

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