Apple's greatest magic trick: A $749 iPhone is now "cheap"

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Coming to the additional details, the A12 processor will sport a 6-core design clocked in at 2.49GHz while the A11 Bionic sports a 2.39GHz CPU for the performance cores.

These smartphones are also running iOS 12, but iOS 12 has not officially launched right now, so it could be the developer's preview installed on the iPhone 8 Plus.

Yesterday Apple announced the iPhone XR, a lower-cost new iPhone that sits beneath the American maker's new iPhone XS and iPhone XS Max flagships.

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One compelling theory is its price.

The iPhone XS barely differs from its predecessor. It has an LCD screen instead of OLED and has a single camera instead of a dual camera. The overall design is much the same. Since that phone lasted longer than the iPhone X in CNET's looping video tests(in airplane mode), we at least have an inkling that the XR could outlast Apple's more expensive iPhones. It has most of the features - all-screen display, Face ID - that made the iPhone X popular, but it comes in at $749, $250 cheaper than what the iPhone X launched at previous year. Case in point, US Mobile's sweet introductory iPhone XS, XS Max, and XR discount.

Apple has already revealed what kind of price increase we're in for once the calendar hops over to 2019.

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Those reasons? The fact that Apple has likely put less RAM in to the iPhone XR compared to the iPhone XS and XS Max, and the screen resolution is likely going to be less, too.

The iPhone XR will also be available in a variety of finishes - white, black, blue, coral, yellow, and (Product) Red - and 64 GB, 128 GB, and 256 GB capacities, starting at $749. Both factors that should conserve energy in comparison.

For any iPhone X owners anxious about whether the discontinuation will dent the resale value of their phone, the Forrester analyst Thomas Husson has some reassuring words. Whether you're the type of person who buys the new iPhone every year or your current phone is getting creaky with age and it's time to upgrade, you're probably wondering when these new devices will come out. "I don't think [discontinuation] will impact its resale value".

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