"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory", the company said in a statement.
Falwell told USA Today that Nike's campaign alone may not be enough to cut ties. Golden State Warriors forward Andre Iguodala spoke about what it means to have the ad in national television and the power to convey the message through Kaepernick's narration. Despite the backlash, Nike reported a 31-percent increase in online sales over Labor Day weekend compared to the same period a year ago. "That's a cultural influence, and they're understanding that our community - the African American community - moves the culture, moves the thread when it comes to apparel, and that's standing behind a community that has put Nike in the position that it's in right now".
Kaepernick had signed with Nike in 2011, but the reveal of the new advert was accompanied by the news that the sportswear giant had retained him on the roster for the last two years, even though he was not competing in the NFL.More news: Millions on US East Coast brace for 'extremely dangerous' Hurricane Florence
MORE: Good for business?
The anthem has been a particularly thorny issue for the National Football League, especially Trump urging owners to bench or fire players who demonstrate.
"They did not tell me it was coming", Woods told reporters at the BMW Championship outside Philadelphia on Friday.
Kaepernick made the decision to kneel during the national anthem at NFL games in 2016 to highlight police brutality and racial inequality in the US.More news: Russian Federation launches largest military drill since Cold War
At the same time, others have applauded Nike for this initiative.
The endorsement deal between Nike and Kaepernick has unsurprisingly proven controversial, prompting some to call for a boycott of the company's products.
Nike faced backlash over its deal with Kaepernick.
The stock fell precipitously by 3 percent Tuesday, which many Kaepernick critics took as a sign that the market was rejecting their political stunt.More news: Yzerman Reportedly "Going Home To Detroit" After Stepping Down As Lightning GM