Georgia Baptist university cuts ties with Nike over Kaepernick ad

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"These kinds of statements and brand partnerships make for a big impact on brand selling". While nearly nobody had a negative view of Nike prior to the Kaepernick campaign according to ESPN, 17 percent of respondents in the latest poll now view Nike negatively. Since then, his gesture has been a lightning rod in politics, especially for critics, like President Trump, who maintain that the act of kneeling is disrespectful to the American flag and the country's troops.

The small liberal arts college in Cleveland, Georgia will stop carrying Nike gear in its campus store.

While the announcement of the sponsorship choice did drop Nike's stock earlier last week, a new report said the company's online sales after the announcement grew 31 percent. College president Jerry C. Davis stated, "If Nike is ashamed of America, we are ashamed of them".

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The announcement came days after Nike unveiled a new advertisement featuring the former San Francisco 49ers quarterback who sparked controversy two years ago by kneeling during the pre-game playing of the National Anthem to protest police brutality against African Americans.

"He's inked a contract with Nike", Morris said during his sermon.

The jerseys, which sold out quickly after they went live on Kaepernick's website, are priced at $175 and 20% of proceeds will go to Know Your Rights Camp, a free campaign for youth funded by Kaepernick to raise awareness on self-empowerment and interacting with law enforcement.

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Trump also called the Nike campaign "a terrible" message in an interview with the Daily Caller, saying "maybe there's a reason for them doing it, but I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent". He concluded, "If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider their brand".

Drafting Kaepernick as a spokesman has more upside than downside risk for Nike, analysts say, because the company knows its customer base well. "They are the true heroes".

In her commentary about recent news events, "Late Night" writer Amber Ruffin zeroed in on Nike's airing of the Colin Kaepernick ad during Thursday Night Football.

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