Here’s what happened to Nike sales after their Kaepernick ad dropped

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Tiger Woods said on Friday that the Nike commercial narrated by National Football League quarterback Colin Kaepernick was "something that's special" but added he did not know the company was producing the advert.

Brady was one of many athletes to like the Instagram post of the first ad with Kaepernick, which Nike released Monday. This trumped last year's 17% increase, according to San Francisco-based Edison Trends.

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.

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"There was speculation that the /Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, MarketWatch.

Colin Kaepernick has a lot of eyes on him since it was revealed that he signed a new contract with Nike in order to serve as a face of its "Just Do It" 30th anniversary campaign. "Believe in something", the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick. "We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform".

However, they have made a decision to stop selling Nike gear and will also stop purchasing gear for the school with the logo on it.

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Woods wasn't asked about Kaepernick kneeling during the National Anthem to protest racial discrimination, and his opinion on the ad was all that he offered.

While Kaepernick, along with other NFL players who knelt during the game's national anthem, maintains that they are protesting about police brutality and the deaths of unarmed black Americans, critics are still quick to throw a backlash at the players. He has yet to get a job in the NFL and is now suing the league. "All my friends and family and basically the whole community has been calling me and texting me, saying how happy they are and how excited they are that I got to be a part of it". Some filmed themselves destroying Nike products and claiming they will boycott the company.

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