CNBC is reporting that Samsung Mobile CEO DJ Koh has confirmed his company plans on actually showing off a foldable smartphone in some capacity or another before the end of 2018. He went on to say: "You can use most of the uses ... on foldable status". "When you need to browse or see something, then you may need to unfold it", he said. Samsung understands that if the device just functions like any other tablet on the market when it's unfolded, users will not develop a strong reason to purchase it.
Here he wonders why a consumer would buy it if the unfolded experience is the same as a tablet. "But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end", said Koh. Samsung's device may include a 7-inch single display, according to a report earlier this year from The Wall Street Journal.
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Foldable phones have been talked about for a long time, but so far we haven't really seen a worthwhile entry into the category. He said the "complicated" development process is "nearly concluded".
SAMSUNG HAS teased its first foldable smartphone, pushing the start button on the next big race in tech.
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Samsung's foldable phone has been in the news for quite some time. Patents have previously suggested it could be closer to the size of a tablet than a phone, which the reported screen size does nothing to counter. It's generally accepted that they will use a foldable display, as opposed to repeating existing "foldable" Smartphones that have floundered.
In the interview, Koh was clear that there must be consumer benefit for the new device. With that general framework set forth by their CEO, Samsung's developers have been working to make sure the new device is not a gimmick.
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The device may sound similar to a traditional flip phone which relied on a hinge to connect the two parts of the handset.