The ad is part of Nike's 30th anniversary "Just Do It" campaign. Early Friday morning, President Trump delivered what appeared to be a four-word review of the commercial on Twitter.
The two minute-plus spot features dozens of athletes, including tennis champion Serena Williams, basketball's LeBron James and Kenya's Olympic marathon champion Eliud Kipchoge.
He said Nike didn't consult his opinion on the ad that featured Kaepernick. "Even if it means sacrificing everything", over a photo of trooper Tyler Edenhofer, who was killed in July after a struggle with a suspect.More news: Attacks in Afghanistan Kill 6 Police
The anthem has been a particularly thorny issue for the National Football League, especially Trump urging owners to bench or fire players who demonstrate.
"I think it's awesome they're stepping up and spreading awareness, " Wilson said.
President TrumpDonald John TrumpTrump: Lincoln's Gettysburg Address was ridiculed by the "fake news" Trump thanks North Korea's Kim for promise to denuclearize during his tenure No NFL players visibly kneel during season opener MORE, a frequent critic of the anthem protests, also spoke out against the ad campaign.
Colin Kaepernick, a former quarterback for the San Francisco 49ers, has been a polarizing figure since becoming the first NFL player to stage protests of racial injustice during pregame renditions of the national anthem.More news: Post Malone Gets Into Scary Car Accident
College of the Ozarks, a private, Christian, liberal arts school, made a point of showing their patriotism previous year when they revised their sports contracts to add a stipulation that respect for the American flag and national anthem must be shown by all players and coaches. Kyle said of Kaepernick.
While Nike's sentiment has declined this week, Kaepernick's has flourished. I wanted him to stand and he had pledged to sit during the anthem, but we found middle ground: Colin would take a knee, making his statement about police brutality while also respecting the men and women who fought and died for what our flag is supposed to represent. An arbitrator recently said his case can move forward.
"It is shocking that a company the size of Nike doesn't understand that refusing to stand for the national anthem is offensive to the majority of Americans, particularly those in uniform, who have sacrificed and continue to sacrifice for our security and freedom", Patrick said in a press release.More news: Tesla Stock Falls as CEO Appears to Smoke Marijuana on Video