Microsoft wants you to know that Edge is the faster, safer browser, designed for Windows. It provides the users with two options - "Open Microsoft Edge" and "Install anyway". Though Microsoft Edge replaced the oft-disparaged Internet Explorer in Windows 10 - and, in fairness, makes its share of improvements - a lot of people out there still prefer to stick with Chrome or Firefox.
The existence of such a pop-up alert will be controversial with some PC users. The prompt that Microsoft displays claims that Edge is safer and faster, and it puts the Open Microsoft Edge button on focus and not the "install anyway" button.More news: It's the end of the road for Inbox by Gmail
Since the launch of Microsoft Edge, the company has been trying to get users to use the browser instead of switching to third-party counterparts.
If you click the "Don't want to be warned in the future?".More news: Lexus ES gets new side mirrors
It shows you the problem: Microsoft added a new "Show me app recommendations" feature, which is enabled by default.
This intercept is now showing up in Windows 10 version 1809 Insider builds, and we don't yet know if this is something that will be switched off when Windows 10 1809, aka the October 2018 Update, rolls out to all users next month, but I certainly wouldn't bet on it. That's the question Microsoft keeps asking itself, and like the lead in a romantic comedy, it's trying its darndest to make sure you take it back, rather than falling for the superficial charms of hunky Firefox or the Chrome lothario. We have a serious bone to pick with Windows 10's development team here: This message sounds like it's about safety, but it's just about Microsoft's profits.More news: Hurricane Florence: Residents told to 'heed the warnings'
The tech giant also tried a similar push to force Windows 10 Mail users to use Edge for all email links, but the company reversed the change after a backlash, the report noted. It shows a smiling person standing in front of the Edge logo, leading what is presumably their best life now that they've broken free of Chrome and Firefox. Google doesn't put up a warning page when you search for Firefox, and it doesn't try to slow you down when you install another browser on Android. Considering the popularity of Chrome and Firefox, Microsoft's tact to shame users into using Edge isn't going to be well received.