Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep. Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22.
"This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon's expertly curated Gift Guides across electronics, fashion, home and toys", said Doug Herrington, Senior Vice President of North American Retail at Amazon.
Target last month raised the stakes for the all-important holiday shopping rush, offering US customers free two-day shipping.More news: US adds 250,000 jobs, pay growth fastest since 2009
When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping.
The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago.
Amazon didn't say when customers using the free standard shipping tier would have to place orders to guarantee delivery by Christmas. By comparison, Walmart, one of Amazon's fiercest competitors sells around 75 million products online.More news: "Iran will bypass illegal" U.S. sanctions - Rouhani
It marks the first time Amazon has removed the minimum order requirement for its free super-saver shipping tier.
Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates.
Amazon hopes to boost sales and add new Prime members along the way. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.More news: Girl Scouts CEO says hearts 'broken' over crash
Prime members in the USA can also shop FREE Same-Day Delivery on more than three million eligible items!