Rockstar has done a mighty fine job with the promotion of Red Dead Redemption 2. After the success of Grand Theft Auto Online, Rockstar is clearly all-in on the "Games as a Service" model, which is fine.More news: Red Sox fans celebrate latest title; parade on Wednesday
Second biggest launch for three days in retail sell-through across all entertainment releases. But upon launching the game, the early adopters of Red Dead Redemption 2 have struggled to see any difference when playing the game with HDR. The new game is set in 1899 and follows the dusty trail of mayhem left in the wake of the outlaw Arthur Morgan and the gang he rides with, which is lead by the charismatic killer Dutch Van der Linde. We think that first-day sales for a well-publicized game may approach 40% or more of fiscal year sales, implying that the 12 million units sold over the first weekend extrapolates to 29 million or so by March 31.
But "Red Dead Redemption 2" still isn't the highest grossing entertainment launch of all time. Sales aren't everything, but luckily the quality of the game is also quite impeccable, with initial reviews of the title being quite positive, with many praising the look and feel of the game. It takes place in a huge open-world format, and includes both a dense single-player campaign and an online multiplayer mode coming in November.More news: Israel fires on Palestinians launching arson balloons
We'll update this story if more information arises.
It might not have broken any records in the United Kingdom but Rockstar Games' latest is the second biggest-entertainment launch ever, after GTA V.More news: WWF study reveals wild animal numbers in deep decline