Allo, Goodbye; Google to shut its smart messaging app in March 2019

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Contrast the success of the Google video chat app Duo which registers ever more users.

In a turn of events pretty much everyone outside of Google saw coming, the search giant is apparently poised to wind down its Google Allo messaging app, with an announcement coming "soon". Amongst all the changes, additions, mergers, and rebranding its series of messaging apps have gone through over the past few years, Google has done little to simplify or streamline its strategy. Once Google confirms the shutdown of Allo, it will join Google Buzz, Google Wave, and Gchat - technically called Google Talk - in the chat app graveyard. Google says Duo is its "highest rated mobile apps and is seeing strong growth and engagement across both Android and iOS". Explaining further, "Allo will continue to work through March 2019 and until then, you'll be able to export all of your existing conversation history from the app".

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It's dead Jim. After a rumour filled week, Google has finally chose to get ahead of the rumour mill, announcing their plans to kill off Allo, as well as re-iterate their plans for Hangouts Classic. In its press release, Google did say that it would continue to support Hangouts "classic" until it moves Hangouts Chat and Meet to all of its customers.

This year Google launched Duo support for iPad, Android Tablet, Chromebook, and Smart Displays.

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Google paused development on Allo eight months ago, noting that it hadn't gained the sort of traction the company was hoping for. The Enterprise-only services Hangout Chats and Hangout Meets will be made available to consumers in the future.

The last time Allo was updated on Android is January and the app has already shown signs of aging with bugs and Google Drive restore is borked.

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Allo, which launched back in 2016, will soon be no longer. It is reported that Hangouts is now more focused on corporate use. Duo still has seen an increased adoption, pushed by Google's aggressive marketing of the product and a smooth video calling experience.