After his daughter Kirsten got suspended from riding the bus for a second time as a result of her bullying another child, Matt decided he wasn't going to give in to her request that he give her a ride.
"I know a lot of you parents are not going to agree with this and that's alright", Cox can be heard saying during the video, which runs almost two minutes.
The two-minute video showing Kirsten on her 8km walk in two-degree weather has been viewed over 16.5 million times.
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Matt Cox chose to film his daughter walking to school and explain why this is a lesson learned.
Toledo ABC affiliate WTVG reported that the 8km walk was broken up over the girl's three-day suspension and she finished the last 3km on Wednesday.
"You are teaching your child accountability for her actions and I fully support your tough approach with her." wrote Kate Millar Young. But he remained in their heated auto, driving slowly behind her on Tuesday as she was ordered to walk along the side of the OH roadway for eight kilometres in 2-degree Celsius weather. The vast majority of the reactions have been positive, with more than 160,000 people saying they liked or loved the video, and less than 1500 expressing shock, anger or sadness.
On the Facebook post he captioned the video "life lessons" and told 13ABChe hopes other children will see this and make a choice to be kinder to others.More news: Sully the service dog visits Bush’s casket in the US Capitol
The father posted a video to his Facebook page on Monday (Dec 3) showing his daughter trudging along the roadside as he followed behind her in his auto.
In the video, Cox said, "Let me be clear: Bullying is unacceptable, especially in my household".
Numerous comments are positive, but others said he was "overdoing it".
He added that he hoped parents would "start holding their kids accountable".More news: Russian Federation launches first manned voyage to ISS since rocket accident
Cox told WTVG he thinks the punishment worked, but he would give his daughter those same consequences again if he had to.
"I know a lot of you parents are not going to agree with this and that's alright". "We as parents need to stop the bullying on the home front because bullying only breeds bullying".More news: Google Allo Is Shutting Down: Here's How to Save Your Chat History