Disneyland raises prices ahead of new Star Wars land opening

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As reported by the Associated Press, the cheapest single-day ticket for a "low-demand" day in the Anaheim park will now cost you triple digits for the first time - $104.

The average increase is eight percent, a company official said, but they vary by ticket. The lowest-priced one-day ticket to Walt Disney World in Orlando, Florida, is $109.

The cost for a one-day ticket during peak times, typically summers, weekends and holidays, rose 10.4 percent to $149 from $135.

The Deluxe Pass, which includes admission to both parks on select days, has gone from $729 to $799.

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But their latest price-points will see the cost of some tickets, annual passes and parking reflect an increase of a staggering 25 percent - with the cheapest tickets now costing more than $100.

Disney noted that it's now offering two limited-time promotional offers - one expressly for Southern California residents.

But tickets aren't the only thing that will cost a little more, as parking at the theme park has raised from $20 per vehicle to $25.

"Fans absolutely will pay Disneyland's higher prices to experience the new Star Wars lands", says Niles. "I don't expect to go to Disneyland anytime in the near future". "Disney has invested heavily in promoting itself as a lifestyle brand, and its dedicated fans won't abandon it over these price increases". However, demand has remained strong, and even more visitors are expected at Disneyland when Galaxy's Edge opens in June.

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Disneyland has been experimenting with ticket pricing to spread attendance from peak periods to slower times of the year.

Attendance at the company's parks worldwide rose 4 percent a year ago, while spending per guest increased 6 percent.

Calling all Star Wars fans!

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