Google Assistant can now translate conversations, book hotel rooms and more

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Later in 2019, the Assistant will be coming to more popular media and entertainment devices, including television sets from Samsung. These include select Whirlpool connected appliances, GE's smart microwave, and security products from August.

Google Assistant soon will offer more robust air travel support. Google also announced support for McAfee's Secure Home Platform, Rheem's Econet Smart Thermostat, the Côr 7C thermostat by Carrier, eMotorWerk's JuiceBox Level 2 and SolarEdge's EV Charging Solar Inverter.

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Google Assistant is about to get a lot more functional with its ability to work when the phone is locked. Additionally, Google Assistant will also alert if your flight is ready for Web check-in. Gone are the days when travelers need heavy dictionaries in foreign languages to talk to the natives as artificial intelligence just made it possible to converse with other people from different places by just uttering a few words to command your gadget. The Assistant also tracks the traveler's itinerary through applications such as Google Keep,, Bring! and Todoist.

The new interpretation tool will launch when users say phrases such as "Hey Google, be my French interpreter", and will give real time spoken and written translation to aid conversation, Google says. Google Assistant, which was first released in May 2016, has evolved into a standout product and Google's best chance of competing with Amazon's domination of the space with its Alexa assistant. The percentage of smart-speaker owners who said they owned three or more devices rose to 30% in 2018 from 17% a year earlier, the survey found.

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Google's push "is mostly a fight between Google and Amazon" for this huge market, Enderle told TechNewsWorld.

"Whether it's reading texts aloud, playing music or finding an alternate route, it's more convenient to let the Google Assistant handle the task at hand, especially when driving". Some remain exclusive forever, while others are making their way to other smartphones after a while.

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Google's efforts also may be hampered by its business model, Enderle suggested.