Netflix Permanently Removes iTunes Billing for New Customers

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Netflix didn't tell VentureBeat when it issued the global payment change, however, another source told VentureBeat that it happened in late November. Existing members will be able to continue using that method to pay for their subscription if it is now active, though, but anyone signing up for a new subscription will be redirected. Now again, these high charges taken by Apple became the reason of these disputes and resulting Netflix has removed in-app subscription for iOS users. Netflix doesn't seem to think so, and thus the trend continues.

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Now, hereafter if any iOS user wants to pay for the subscription they will be redirected to their browser like Safari and can pay via the Netflix's Website. However, if you miss a payment, you won't be able to resubscribe through the iOS app. It's another example of popular streaming and media companies looking to distance themselves from powerful app gatekeepers like Apple and Google.

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Google has faced similar criticisms on the Android end of things; Netflix had already stopped offering in-app subscriptions through Google Play before today's iOS news - and Fortnite developer Epic Games famously keeps its smash hit outside Google's store to maximize profits on in-game items. Spotify, the leading subscription music app, has also bypassed Apple's in-app billing for similar reasons. But as reported by VentureBeat, Apple charges about 30% cut for all new purchases that are made from App Store and 15% cut for all those subscriptions which are longer than a year.

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Netflix is not the only one that is escaping from Apple's and Google's fees, as Spotify, Fortnite and Steam have also made a decision to skip the iTunes and Google Play payment method.

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