Netflix to track and stop users from sharing their accounts with friends

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If you are one of those who use someone else's Netflix account to binge your favorite shows, you may be in trouble.

Subscribing to Netflix and sharing your password with family and friends so they can use the streaming service for free may be coming to an end.

But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing.

A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing.

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While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia.

Netflix has yet to confirm they'll be taking up the new service but if it proves successful, it could be rolled out to other streaming services.

It looks for a pattern that might help detect a shared password and it also gives the service provider a probability score (a probable number about how certain the system is of the password being shared).

A Synamedia spokesman reportedly said "casual credentials sharing is becoming too expensive to ignore". Synamedia won't reveal which companies are trialing its new software, although it confirmed that it is now being trialed by a "number of firms", namely one that sells other services to some big industry names, like AT&T, Comcast, Disney, Verizon and Sky.

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The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

If the password is being used within a family, less strict action will be taken, like an email is sent to upgrade the account to premium or so.

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