Bell Let's Talk mental health campaign kicks off today

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To date $93.4 million has been donated to mental health initiatives.

In honour of mental health awareness today, HRD Canada caught up with Kim Tabac, chief people officer at League - who revealed how you can get involved in health and safety initiatives.

Naysayers, quite vocal on social media, believe it's bogus or only a corporate PR move, but when Bell launched Let's Talk in 2010, it was in part because Bell Inc. and Bell Canada president and CEO George Cope had recognized that mental health services in Canada were underfunded and negatively stigmatized.

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Nationally recognized, on January 30 of every year, Bell Canada will donate towards Canadian mental health initiatives by contributing five cents for every applicable text, call, tweet, social media video view and use of their Facebook frame or Snapchat filter, as stated on their website.

It's estimated one in five people in Canada experience some kind of mental health challenge in their lifetime.

"As first responders we are here to tell you it affects us too".

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Bell's total funding commitment to mental health is set to top $100 million, as workers are encouraged to Tweet, Snapchat and Facebook their mental health stories and support.

David Gabert, communications lead and project co-ordinator for CMHA, said while Bell Let's Talk raises awareness, it also gives a great platform across the country for people to look locally at what resources are available, and to realize they're not alone in their struggles. Some have also opened up about their own battles with anxiety, depression, obsessive compulsive disorder, among other diseases. "Coming back to work from mental illness is a little different than other illnesses". According to Bell Media, more than 200 Canadian university and college campuses will be holding athletic events this year to support mental health initiatives. "And ultimately, it's to reduce the stigma around mental health".

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