Google to launch a new cheaper smartphone for emerging markets

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The new phone will be the vanguard of Google's efforts to expand its hardware business. To that end, Google plans to launch a brand new version of its popular Google Home speaker this year as well as a new Nest-branded security camera.

Moreover, it was noted such growth took place while the smartphone market as a whole decreased by 23 percent year-over-year in the fourth quarter of 2018.

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After launching three generations of premium Pixel phones, Google is said to be working on affordable smartphones aimed at emerging markets, according to a new report.

In terms of design, the Google Pixel 3 Lite looks to be much closer to the Pixel 3 than the Pixel 3 XL.

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The company is also apparently planning to launch the new Pixel Watch later this year, which would make sense considering Google just recently spent $40 million on Fossil's smartwatch tech. In comparison, Google's latest model Pixel series, launched in October previous year, was priced at $799. It is rumoured to host a 5.6 inch IPS Full HD+ display.

Finally, Strategy Analytics declared the Pixel 3 in particular is "starting to resonate" with USA customers that are "searching for something new, such as eSIM connectivity or AI". The budget Pixel phones are no surprise as we have even seen hands on videos of them in recent times as Google attempts to draw more uses into its ecosystem. Google has plans to announce some other smart products. Google doesn't want to wait for more time to launch its wearable device in the market. The bumper report from Nikkei suggests the Google-owned security camera range will be rebranded to sit alongside the Pixel smartphone, Pixel Watch, PixelBook, and Pixel Slate tablet. It's also been a while since the original Google Home was released, and Nikkei pegs it as getting an improved refresh - though I'd still love to see a water-resistant unit for the bathroom. The company is also expected to introduce new web cameras.

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"By contrast, Google Pixel bucked the downtrend and increased its United States smartphone shipments by an impressive 43 percent YoY during the quarter".