Haas enjoyed its most successful season past year, finishing fifth behind the well-backed Renault outfit, during which it confirmed its new title partnership.
Haas' 2019 Formula 1 season was launched at London's Royal Automobile Club on Thursday, with team boss Guenther Steiner, drivers Romain Grosjean and Kevin Magnussen, and Rich Energy CEO William Storey all present. "It's the ideal platform for our brand".More news: West Ham hand over evidence to police in Mohamed Salah racism investigation
"We are looking forward to taking on Red Bull, on and off the track", he said at the launch event. So for now, we've got these murky renders to pore over.
Why Haas for Rich Energy? The new colours are starkly different from its previous colours that were a combination of red, grey and black in their first three seasons of F1. "The testing is very exciting, the first time when you're in the auto and get a sense of what he can, and I'm looking forward to racing with it". "Therefore for us it's a great platform and we intend to being in F1 long, long term". They are a David taking on Goliaths in Formula One and we are the same in the drinks business. We're with the best-run team in my opinion, and equally importantly, lovely people.More news: Oil falls below $62 on U.S. inventories, fading Venezuela concerns
Storey attempted to purchase Force India - now Racing Point - last season and was later in discussions with a number of teams about sponsorship, but Haas proved to be the standout option to partner with.
"Haas absolutely are a dream partner for us". We're really excited about the future and I think we're going to achieve a lot together. It has a brand value, F1, which I think is unprecedented in sport.More news: Hampshire photojournalist captured by Islamic State is 'believed to be still alive'