Lagonda All-Terrain concept will debut at Geneva motor show

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The last time we saw a production vehicle bearing the Lagonda nameplate was earlier this decade, as a long and eye-wateringly expensive luxury sedan named Lagonda Taraf, based on an Aston Martin Rapide. Last year, the automaker also said that it intends to make the SUV a genuine rival to the Rolls-Royce Cullinan, which we understood to be a rival more in price and exclusivity than curb weight or sheer size - it's hard to picture Aston Martin design language stretched to the size of a Range Rover competitor.

Following the successful relaunch of Lagonda as the world's first luxury zero emission brand and the surprise debut of the Lagonda Vision Concept at last year's Geneva Show, 2019 sees the reveal of Lagonda's All-Terrain Concept. Of the other six, the DB11, Vantage and DBS Superleggera are already on sale; the DBX SUV will be revealed for production later this year; and when the Geneva show ends, both Lagonda models would have been previewed. The British auto manufacturer will also display a new Vantage, DB11 AMR, and DBS Superleggera at the event. The arm will be dedicated to ultra luxury all-electric vehicles.

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Once in the real world, it'll find itself sitting on architecture closely related that that of Aston Martin's fossil-fueled DBX, a vehicle with which it'll share the new St Athan production line when manufacturing begins in 2021. Gone was the traditional leather and wood; in its place, carbon-fiber shared space with ceramics, cashmere, and silk, together with hand-woven wool. Now, we're seeing the next stage in that journey.

The first model Lagonda will put into production, the All-Terrain Concept bears the bold hallmarks of the Vision Concept.

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Based on the platform and electric tech of the Lagonda Vision Concept. Because like that Vision Concept, this All-Terrain is a fully-electric luxury auto. We'll know more in four weeks.

Aston Martin will put the Lagonda All-Terrain into production first, rather than the Vision Concept that took centre stage a year ago.

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