Apple's Enterprise Developer Certificate program gives permission for Facebook to install its apps on iOS devices, and allows for deeper access than usual.More news: State of emergency declared in U.S. measles outbreak
Apple has taken a tough stand on the issue, saying tech companies should protect the privacy of user data, not seek to harvest it and profit from it. Facebook and Google, meanwhile, have built their entire businesses on monetizing their users' activity through advertising.
Apple has made a decision to revoke Google's ability to offer employees-only iPhone apps. But a day later, the company appears to have reinstated Facebook's access.
As can be seen from the tweet above, the nuclear option has had devastating consequences for the ability of Facebook employees to engage with their company resources, revealing that Facebook's relationship with Apple's always byzantine store policies was their weakest security link.More news: An Apple Videogame Subscription Service Makes Sense. Will It Happen?
Facebook Inc.'s app development was hobbled in a similar way for about 24 hours, a sign that Apple is flexing its muscle as the operator of the most lucrative US app store to push its approach to user privacy. Many Google employees use Android devices, so Apple's move was likely tougher on Facebook. It logs pretty much everything you do online, passing it back to the antisocial media giant to analyze and mine, and rewards its surveillance guinea pigs $20 in vouchers a month for giving up their privacy. A Google spokesperson told ZDNet afterwards: "We're working with Apple to fix a temporary disruption to some of our corporate iOS apps, which we expect will be resolved soon".
Facebook also on Thursday said that its internal app access had been restored, confirming in a statement - no doubt accompanied by a sigh of relief - that "our internal apps up and running". Other apps blocked include a transportation app for Google employees called Gbus, and an app for Google's internal cafe.
This particular app is called "Screenwise Meter", and it invites users from the age of 18 and up to participate. Instead, it was using the certification - which should only be used to create employee apps - to quietly make a consumer-accessible app, which circumvents Apple's standard review process.More news: 'Hobbs & Shaw' joins the 'Fast & Furious' family with an exciting first trailer